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I like reading Men’s Health to find new workout ideas. And, it’s no surprise that the articles are filled with pictures of very muscular men. If you had images of my puny arms, no one would try the workout.  

Your brain loves images, which is why visual content is all the craze in fundraising and marketing.

This is nothing new to fundraisers who have long known the impact of a powerful image in their direct mail appeal. Today however, it’s not just direct mail. Your website, emails, social media and marketing pieces all must tie your stories to images…

…Images that are relevant, credible and current.

Maybe one day I’ll find the right workout, and they’ll ask for my picture. 

Visual Source: Visual Web Optimizer


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