Jeff Bullas, an online marketing guru, recently posted 10 Truths about Content Marketing that every fundraiser should read. Especially #8.

How does the content of your fundraising messages measure up to his truths?

• Does it move you?
• Is it multi-media?
• Are you adding more content, or great content?
• Are you consistent?
• And most importantly, is it about your donors?

Great reminders for every fundraiser.