Jeff Bullas, an online marketing guru, recently posted 10 Truths about Content Marketing that every fundraiser should read. Especially #8.
How does the content of your fundraising messages measure up to his truths?
- Does it move you?
- Is it multi-media?
- Are you adding more content, or great content?
- Are you consistent?
- And most importantly, is it about your donors?
Great reminders for every fundraiser.