Featured Blog
Image
Christmas Giving
12.04.2017

I always share this story from my favorite Charlie Brown TV special – A Charlie Brown Christmas. It’s a great reminder for me.  

Image
Protecting My Brain
10.25.2017

Thank you for protecting my brain. I can assure you it needs it.

Image
Content Truths #8
09.12.2017

Jeff Bullas, an online marketing guru, recently posted

Image
Facts vs Feelings
08.18.2017

In many areas of life, facts take precedence over feelings. Please note however that fundraising is not one of them.

Donors want to feel good about helping you. Some wan...

Image
Avoid Donor Boot Hill
03.29.2017

In the movie, Tombstone, Val Kilmer plays the role of Doc Holiday, a man who’s very hard to like. Toward the end of the movie, Cowboy Jack asks Doc why he’s risking his li...

Image
Before and After
03.15.2017

We love success stories that include before and after pictures. While my photos are not completely accurate, I did have to wear head gear 24/7 in the 8th grade. Yes, let your imagi...

Image
Second Helping
02.07.2017

When dining at someone’s home, how do you get a s...

Image
Christmas Giving
12.05.2016

I love sharing this story from my favorite Charlie Brown TV special – A Charlie Brown Christmas. It’s a great reminder for me.  

Image
Social Distance
11.07.2016

Social Distance is a concept sociologist use. It is defined as the degree to which people are willing to accept and associate with those having different social&nbs...

Image
Robo Thank You
10.21.2016

Renowned fundraising copywriter and my newest BFF, Lisa Sargent, had a great tweak recently

Image
Name?
08.30.2016

Scott – it’s a name I’ve loved for over 57 years. Scott Swedenburg feels like I’m signing something a...

Image
Storytelling
08.28.2016

Okay, what was your favorite – Where the Wild Things Are, Goodnight Moon or Green Eggs and Ham?

Image
We Need a Hero
07.26.2016

Who is the hero in your fundraising – your organization or your donors?

Image
Death of the Annual Report
04.19.2016

Your Annual Report should be put out of its misery. Why? Because it’s all about you, not your donors.

Image
Visual
05.02.2016

I like reading Men’s Health to find new workout ideas. And, it’s no surprise that the articles are filled with pictures of very muscular men. If you had images of my puny...